The Spanish hechizo (“spell”; nothing to do with the letters in words, but what a witch casts on you!) comes from the Latin facticius (“made by art”; “artificial” — indeed, that which is artificial is just something not occurring naturally but instead made by art!).
But how did artificial change to mean “spell”? Think about it this way: casting a spell goes against nature — it’s what the wicked, crazy and profoundly unnatural woman does! Think of the three weird sisters in Macbeth, and how they unnaturally stir up all the elements!
From hechizo (more specifically, from it’s Portuguese twin cognate, feitiço), we get the English fetish. How? Well, you have a fetish when the recipient casts a spell on you to become obsessed with the object of your fetish, right? Enough said!
That root facticius turned into hechizo by changing via two common patterns: the initial F in Latin tended to turn into an H as Latin turned into Spanish (compare fig and higo, or fume and humo!) and the -ct- tended to change to a -ch- (compare noche and noctural; or ocho and octagon). Thus the h-ch of hechizo maps to the f-sh of fetish.
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